When you think of an influencer, you generally imagine someone in his/her 20s or at most 30s. Somehow, the technology-integrated, innovative professions of this century appear to be the forte of the young people.
But, surprisingly, middle-aged people in their 50s are not lagging. The modern influencer marketing domain is full of extremely successful middle-aged professionals who have effectively debunked the misconception by setting examples.
However, businesses might be more interested in knowing the benefits of onboarding them rather than simply dwelling on the age group they belong to. If you are all set to integrate an influencer to give your brand a much-needed boost, here is how influencers in their 50s can prove to be assets.
Middle-Aged Influencers Bring Along Their Experience
People in their 50S are more likely to have crossed troubled waters multiple times in their lives compared to the young influencers. Everyone would agree that nothing can be a better teacher than the struggles thrown your way by life. The influencers in their 50s generally come with the learning of all their life struggles.
This makes them more empathetic, mature, and capable of interpreting people. When you have such an influencer tackling a part of your online marketing moves, you can be sure of attracting more customers to your products. The seasoned influencers would know how to place your products and services under the spotlight.
These people have seen things that many have only heard of and know how the responses around a product or service change when the presentation alters. Therefore, engaging the influencers aged over 50 years would be like tapping their hidden potential.
More People Can Connect With Middle-Aged Influencers
The influencers in their 50s bring with them stories and experiences of their lives. These could be related to their school life, college days, family life, love life, or even professional life. This precisely means that people from eight to eighty will find these influencers equally relatable.
Most of the popular influencers share pieces of their daily lifestyle with the audience. People across different age groups find this interesting and engage with the content regularly and cordially. This involvement remains the key to success in their success stories.
Businesses can also make use of this aspect by onboarding middle-aged influencers as affiliate business partners. For example, if your business deals with home appliances, engaging a middle-aged influencer would be a more effective move than engaging someone green.
Your audiences will feel more convinced when a family person running a household talks about a washing machine, a mixer grinder, or a vacuum cleaner. Even for school stationery, someone who has used it and now buys it for his/her kids would be a more dependable source for quality validation.
In short, no matter your product, middle-aged influencers enjoy an advantage when it comes to credibly presenting a product or service. No wonder that the influencer landscape today has as many middle-aged professionals as young.
Older Influencers Are Tech Savvy And Adaptable
People often think that with age, the capacity to adapt to changes reduces. But then, Colonel Sander started KFC in his 60s. Simply put, age is not a factor when you have the right intention. Similarly, technology might have reached its peak in the twenty-first century, but the people born in the previous century have not ceased to adapt.
The globally popular influencers aged more than 50 years are as good and conversant with the ways of fresh technology as the young ones. You can check the content posted by any of these renowned influencers to understand their level of technological competency.
Life’s experiences have only made them wiser and more adaptable. Therefore, when you engage a middle-aged influencer for your business, you do not have to worry about their technological expertise.
Believe it or not, 24% of social media users, especially Instagram, belong to the middle age category. Therefore, an influencer in his/her 50s would be the best one to connect with them. For business, this could be a treasure trove of potential leads.
Older Influencers are Emotionally More mature
Emotional connection with the audience is one of the most critical aspects of forming and nurturing the bond of trust. All influencers are strangers to the majority of their audiences and yet millions of people follow them and trust their words. Have you ever taken a moment to ponder why?
The answer is simple – emotional connection. It is almost like watching a movie you find relatable. When people find something or someone they can connect with, the relationship gets forged almost instantaneously and quite intensely. The older influencers are masters of this art.
They know how to attract the attention of a crowd and keep them glued there. Also, these influencers regularly update their domain knowledge to offer their audiences valuable information and tips. Suppose the influencer deals with healthy living.
Now, if he/she shares the journey of losing 10 Kg weight in 3 months with the audience showcasing pictures depicting the transformation, people looking for weight loss tips will instantly feel intrigued.
If your business deals with a protein shake or any other weight management product, involving this older influencer would be a wise choice for you. Your older audience will think that weight loss is possible at all ages. On the other hand, the young ones will feel more motivated.
As the marketing landscape continues to evolve, the benefits of engaging middle-aged influencers become increasingly apparent. Their authenticity, credibility, diverse audience reach, and adaptability make them powerful advocates for brands seeking to connect with a broader demographic.
Middle-aged influencers offer a unique perspective that resonates with consumers across various life stages, making them a valuable asset in any comprehensive influencer marketing strategy.
As brands recognize the untapped potential of this demographic, the influence of middle-aged individuals in the digital space is set to rise, shaping the future of influencer marketing in exciting ways. So, what are you waiting for? Choose one of the influencers in their 50s and give your business a boost.
